Fractional CMO Services for B2B Growth
Stop guessing. Start scaling. A seasoned Fractional Chief Marketing Officer gives you big-company leadership without the big-company overhead. Ready to turn scattered campaigns into a predictable pipeline? Book your discovery call now.
What Is a Fractional CMO?
A Fractional CMO is a senior marketing executive who embeds with your company on a part-time, contract basis. You get strategy, leadership, and accountability—just in the doses you need, and only when you need them. Think “CMO-as-a-Service” rather than a permanent salary commitment. Compared with a typical full-time hire, you can activate expertise in weeks, not quarters, and reinvest six-figure savings straight into growth.
Fractional CMO vs. Full-Time CMO vs. Agency
Fractional CMO | Full-Time CMO | Traditional Agency | |
Cost | $3k–$15k per month or $200–$350 per hour | $250k+ total comp | $10k–$40k per retainer |
Commitment | Month-to-month | Long-term salary + equity | 6–12-month contract |
Focus | Strategy + team enablement | Strategy + politics | Tactics only |
Access | Direct executive guidance | Direct but expensive | Account manager buffer |
A Fractional CMO slots neatly between “DIY chaos” and “agency fatigue.” You control scope. You keep speed.
When to Hire a Fractional CMO
- Flat pipeline. Qualified leads stalled for two straight quarters.
- Junior team. Smart doers need seasoned direction.
- Investor pressure. You promised revenue targets yesterday.
- Leadership gap. A full-time CMO just left—or was never in seat.
- New market. You’re expanding into a niche and need go-to-market clarity fast.
If any of these sound familiar, a fractional engagement solves the problem without bloating payroll.
Core Fractional CMO Responsibilities & Deliverables
- Demand Generation Roadmap – Build a 12-month acquisition plan tied to hard KPIs.
- Positioning & Messaging – Lock in a crisp value prop your sales team can actually repeat.
- Marketing Team Coaching – Upskill staff, create OKRs, and install a feedback loop that sticks.
- Revenue Funnel Governance – Own dashboards, spot leaks, and run weekly optimizations.
- MarTech Stack Rationalization – Cut tools you don’t use, integrate the ones you do.
- Board-Level Reporting – Translate campaigns into revenue stories your investors understand.
These deliverables mirror the job description of a full-time CMO, just compressed into the exact hours your business requires. (Chief Outsiders)
Our Fractional CMO Service Packages
Growth Blueprint (Part-Time)
Ideal for seed-stage or post-Series A teams lacking senior oversight. We jump in 8–12 hours per week, set strategy, then coach your people to execute.
Interim Leadership (Scale-Up)
For companies between CMOs or prepping for a full-time hire. We manage all marketing functions 20–25 hours per week, keep momentum, and help recruit permanent leadership.
Project-Based Sprint
Need a go-to-market plan yesterday? We run a 6-week intensive focused on one priority initiative—product launch, ABM rollout, or demand gen overhaul.
Every package includes weekly stand-ups, live KPI dashboards, and unlimited Slack access. No lock-ins. No surprise fees.
Engagement Models & Transparent Pricing
Most clients invest $7k–$15k per month for 8–25 hours of senior leadership. Hourly engagements range from $200–$350 depending on complexity and niche. (MarketerHire, Algocentric)
We cap hours before you sign. If we exceed scope, we eat the overage—not you.
Our 4-Step Onboarding & Execution Process
- Discovery Call (Day 0–2)
- Marketing Audit & 90-Day Roadmap (Week 1)
- Quick-Win Sprints (Weeks 2–12)
- Ongoing Optimization (Month 3+)
Clarify goals, bottlenecks, and success metrics.
Deep dive into funnels, tooling, and positioning. Deliver prioritized action plan.
Tackle high-impact fixes: lead-gen campaigns, sales-enablement assets, MarTech clean-up.
Weekly KPI reviews, team coaching, and strategic pivots as data dictates.
Simple. Visible. Accountable.
Proof of Impact: Mini Case Studies
SaaS Scale-Up
Pipeline grew 68 % in 90 days after we rebuilt positioning and launched a targeted LinkedIn ABM play.
B2B Marketplace
Reduced CAC 35 % by trimming paid channels and leaning on high-intent SEO. Time to demo dropped from three weeks to five days.
Series-B Fintech
Installed revenue dashboards and OKRs. Quarterly marketing-sourced revenue jumped from 15 % to 42 %.
Ask for the full deck on your discovery call.
Why Choose [Your Brand] as Your Fractional CMO Partner
- 15+ years steering B2B brands across SaaS, fintech, and professional services.
- Former agency owner, former in-house VP, so we speak both languages.
- Obsessed with measurable outcomes. Vanity metrics never make the report.
- Zero retainers beyond 30 days. If we stop adding value, you walk away.
- Based in Canada, serving clients worldwide. Meetings stay in your time zone.
Fractional CMO FAQs
What does a Fractional CMO actually do?
They own strategic planning, team leadership, and KPI accountability in fewer hours than a full-time exec. You get the brain, not the overhead. (Chief Outsiders)
How much does a Fractional CMO cost?
Expect $3k–$15k per month or $200–$350 per hour depending on scope, industry, and growth goals. (MarketerHire, Algocentric)
How quickly will we see results?
Most clients land quick wins inside 30 days—think cleaner funnels and clearer messaging. Sustainable pipeline lifts follow in 60–90 days.
Can you work with our existing in-house team?
Absolutely. We coach, mentor, and fill gaps without stepping on toes. Your people stay in the driver’s seat.
Do you replace our agency?
Not unless you want us to. Many clients keep agencies for execution while we set strategy and hold them accountable.
Which industries benefit most?
High-growth B2B sectors—SaaS, fintech, pro services, and venture-backed startups—see the fastest ROI, but any organization lacking senior marketing leadership can benefit. (Amplēo)
Next Step
Ready to unlock senior-level marketing leadership without the fixed salary? Book your discovery call and let’s build your growth blueprint.