Resume

Matt Fish

Director of Growth Marketing | Organic Search and AI-Driven Pipeline Generation

Montreal, QC

[email protected] LinkedIn Portfolio

I build content and search systems that turn organic traffic into attributable pipeline. At Explorance, that meant 7x visibility growth and $1.92M in sourced opportunities in under 12 months.

FY2025 Impact Snapshot

21.2M

Organic global search impressions

7x YoY growth

198K

Organic website clicks from SERPs

3.75x YoY growth

$1.92M

Pipeline generated via organic search

Directly attributable

5.5x

AI-platform engaged sessions

YoY increase

70-80%

GTM timeline reduction

Via AI workflows

Experience

Director of Growth Marketing

Explorance, Montreal, QC

Mar 2024 — Present

  • Built a structured content architecture combining SEO cluster strategy and LLM-optimized formatting that drove 7x YoY organic visibility growth (21.2M impressions) within 12 months of joining.
  • Designed AI-driven content workflows that reduced GTM timelines by 70-80%, enabling the team to operate at C-suite pace without proportional headcount increases.
  • Sourced $1.92M in pipeline directly through organic search improvements.
  • Increased AI-platform engagement 5.5x YoY by integrating cross-channel distribution into a systematic content cadence.
  • Directed cross-functional work across product, creative, and analytics to align campaign strategy, governance frameworks, and ROI tracking.
  • Managed the end-to-end build and launch of an in-house AI tool (OpenWebUI stack) used daily by 6-10 marketers for research, content creation, and technical troubleshooting, driving 70%+ reductions in task time since its November 2025 debut.

Senior Product Marketing Manager

Fortra (formerly Terranova Security), Montreal, QC

Sep 2022 — Feb 2024

  • Helped generate 700+ SQLs and $5.8M in pipeline in 2023 through data-driven content strategy and coordinated product launch execution.
  • Built persona and VoC research programs that sharpened messaging, then translated findings into full-funnel content assets (case studies, guides, landing pages) supporting both acquisition and retention.
  • Owned competitive positioning and battlecard development, giving the sales team defensible differentiators against established market players.

Product Marketing Manager

Fortra (formerly Terranova Security), Montreal, QC

Apr 2020 — Sep 2022

Content Marketing Specialist

Mindville, Remote

Apr 2019 — Mar 2020

  • Grew blog traffic 660% and social reach 400% within 12 months by building an SEO-optimized content system from scratch. Work that contributed to Mindville's subsequent acquisition by Atlassian.

Content Specialist

Amilia, Montreal, QC

Jan 2018 — Feb 2019

  • Produced SEO content, email campaigns, and podcast programming that expanded brand awareness across SMB and nonprofit audiences in North America.

Core Competencies

Strategy

Demand generation, SEO and content architecture, product marketing, brand messaging, GTM strategy, conversion optimization

Execution

AI-driven workflow automation, cross-functional leadership, campaign analytics, LLM-optimized content systems

Tools

HubSpot, SEMrush, GA4, Figma, Google Search Console

Education

B.A. Communications

Concordia University

2010 — 2013

DEC, Media Studies

John Abbott College

2008 — 2010

Languages

English — Fluent   French — Professional