Portfolio
Selected Work Across B2B SaaS, B2C, & More
Content strategy, SEO copywriting, case studies, website copy, newsletters, and music criticism. Work published for Explorance, Terranova Security, Lyft Urban Solutions, Shopify, and others.
Note: Due to NDAs and other ongoing contractual obligations, some of my work isn't showcased here.
Blogs
B2B blog content
SEO-driven blog posts and resource pages for B2B SaaS companies including Explorance, Bird, Shopify, and others.
The 7 principles of responsible AI
Guidelines for ethical AI development covering fairness, transparency, accountability, and governance.
Read →What is employee engagement
Resource page covering employee engagement definitions, drivers, and measurement strategies for HR leaders.
Read →How to build a high-impact employee engagement strategy
Proven frameworks, survey tips, and leadership best practices for increasing employee engagement at scale.
Read →Course evaluation examples and templates
Templates, sample questions, and best practices for collecting better student feedback in higher education.
Read →What is a course evaluation?
Resource page covering course evaluation definitions, purpose, and how to design effective feedback forms.
Read →How Aimy increased repeat salon bookings by 30%
Customer success story covering how a salon booking platform used Bird to drive repeat business.
Read →How Scaled Agile eliminated email design bottlenecks
Customer success story covering how Scaled Agile used Bird to consistently hit communication KPIs.
Read →The 20 best movies and TV shows about hackers and cybersecurity
A curated guide to cybersecurity films and series, designed to drive organic traffic for a security awareness platform.
Read →How to add your app to the Shopify App Store
A developer-facing guide covering the checklist and requirements for submitting a new app.
Read →6 new app ideas that need to be made
Merchant-driven Shopify app ideas for developers looking to build high-demand tools.
Read →How to increase active users for app retention
Strategies for improving Shopify app retention and growing the active user base post-launch.
Read →Spear phishing vs. phishing: everything you need to know
SEO-driven explainer covering the differences between phishing attack types with organizational defense strategies.
Read →Case studies
B2B case study writing
Customer success stories and outcome-driven case studies for cybersecurity and SaaS companies.
Worldwide manufacturer creates cyber-aware culture and prevents phishing attacks
How a global manufacturing company reduced phishing email click rates by more than 20% with security awareness training.
Read →University reduces data breach potential and strengthens security culture
How a Canadian university achieved a training participation rate of over 42% with a phishing simulation program.
Read →Website copywriting
Website and landing page copy
City pages, product pages, blog content, and company copy for Lyft Urban Solutions and Explorance.
Bilbao gets a major micromobility boost with Bilbaobizi
Announcement post covering the launch of Bilbao's fully electric bikeshare network.
Read →Bilbao, Spain — Bilbaobizi
City page covering Bilbao's fully electric bikeshare system launched in 2025.
Read →About Explorance
Company page positioning Explorance as a feedback analytics and insights platform for enterprise and higher education.
Read →Explorance homepage
Homepage copy positioning Explorance's feedback analytics platform across enterprise and higher education audiences.
Read →A record-breaking 2024 season for Quebec City's àVélo system
How Quebec City's bikeshare program achieved 1,200% fleet growth over four years.
Read →Montréal bike share program
City page covering BIXI Montréal's 8,400-bike, 680-station bikeshare system.
Read →Toronto bike share program
City page covering Toronto's 5,000-bike bikeshare network with 24/7 technical support.
Read →Barcelona bike rental system
City page covering Bicing, Barcelona's 7,000-bike bikeshare program.
Read →Zaragoza, Spain
City page covering Zaragoza's fully electric bikesharing solution.
Read →B2B newsletter
B2B newsletter content
Newsletter editions for Explorance's higher education audience covering AI strategy, course evaluation, and student feedback trends.
From surveys to holistic evaluation — higher ed newsletter no. 2
Multi-source teaching evaluation models at UCLA, UVA, and the University of Alberta.
Read →Effective AI policy strategies — higher ed newsletter no. 1
Responsible AI principles for higher education leaders, featuring insights from Explorance World 2025.
Read →Music newsletter
Best Music of All Time
Music criticism, album reviews, and listicles published on bestmusicofalltime.com. Writing on artists from ABBA to Janet Jackson to the Bee Gees.
"Wish You Were Here" by Pink Floyd — album review
Pink Floyd's best album turns 50. A deep dive into why it still holds up.
Read →Every Aretha Franklin album, ranked
A complete discography ranking of the Queen of Soul.
Read →Every Beatles album, ranked from worst to best
A complete discography ranking of the most influential band in pop history.
Read →The best Bee Gees songs
The essential tracks from one of pop music's most commercially dominant acts.
Read →11 Bruce Springsteen songs that prove he's one of the great American songwriters
The case for The Boss across 11 essential tracks.
Read →13 ABBA songs that prove they wrote the best pop music of all time
The case for ABBA's sustained pop excellence across 13 essential tracks.
Read →20 yacht rock songs that prove it's the best vibe ever
The case for yacht rock as the most underrated genre in popular music history.
Read →"I Do Not Want What I Haven't Got" by Sinéad O'Connor
The late singer's breakthrough sophomore record examined on its 35th anniversary.
Read →17 steamy R&B songs that defined the quiet storm sound
The essential quiet storm playlist for late nights.
Read →17 Motown classics that defined the greatest era of pop music
The best of the Motor City hit machine across 17 essential tracks.
Read →Is Phil Collins' No Jacket Required secretly the best pop record of the 80s?
The rock icon gets a serious look for the 80s pop music crown.
Read →"Control" by Janet Jackson — album review
The album that redefined Janet Jackson and reshaped the sound of pop and R&B.
Read →If you need content that ranks, converts, and holds up in a revenue conversation, that's the work I do.