What I do

Services

Every engagement starts with a clear problem and a measurable outcome. These are the five areas where that work happens.

2025 B2B SaaS results
24.6M+ Organic search impressions
334% Organic search clickthroughs
$2M+ Pipeline sourced through organic content
93% Engaged visits from AI platforms
01

SEO and GEO Copywriting

Content that ranks in Google and gets cited by AI platforms. Built for B2B SaaS teams that need organic search to source qualified pipeline, not just traffic.

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02

Demand Generation

Strategy and execution that fills the top of the funnel with buyers, not browsers. Campaign planning, content architecture, and conversion infrastructure designed to produce pipeline you can track in a revenue meeting.

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03

Conversion Copywriting

Landing pages, trial flows, and product-led growth copy that turn qualified visitors into customers. Built on voice-of-customer research, not assumptions about what the buyer wants to hear.

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04

Email Copywriting

Welcome sequences, nurture programs, and campaign copy that maintain engagement without burning the list. Metrics-first: click behavior over open rates.

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05

Fractional CMO

Senior marketing leadership without the overhead. Strategy, team direction, and cross-functional alignment for B2B SaaS companies that need an experienced operator in the room, not another consultant with a slide deck.

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What clients and collaborators say

“He's reliable, brings a unique creative touch to every assignment, and truly understands what we're aiming for. It's a real pleasure to work with someone so professional, timely, and dependable. His work consistently meets expectations.”
Gwendoline Planchenot Marketing Specialist, Lyft Urban Solutions Client
“Matt stands out from the pack. He's a fantastic writer; he's not afraid to question the norm; and he's exceptional at untangling complexities. My favorite thing about Matt? Trust. I know that whatever he creates, it will be better than you expect. Hire Matt.”
Anthony Marovelli Head of Content, Marketing Agency Direct manager
“Matt's natural ability and passion for writing are responsible for the most brilliantly crafted messaging I have ever encountered. As a result, we could build virtually bulletproof strategies that rarely missed their mark.”
Evan McCrea, PMP Executive Marketing Leader Marketing peer

Not sure which service fits your situation? Start with a 20-minute call. We'll diagnose the problem first.